In recent years consumers are getting more and more conscious about what they eat. They are constantly searching for new healthy habits and try to incorporate a new routine in their daily life they can easily follow. They not only check the content of labels but they also care about the impact of what they eat on the environment. People care about health outcomes, environmental damages, carbon footprints and harm to animals. We can assume that because of all of this, the next generation will definitely become more than ever flexitarian in the future.

The first step is to gradually reduce the amount of meat, fish and dairy products in your daily consumption pattern. Plant-based products offer a lot of innovative tastes and textures and will certainly convince a lot of people to incorporate them in their eating habits. If you incorporate more plant-based foods to satisfy your cravings, you will also feel less guilty about eating meat or fish occasionally. 

The second step is adding more fruit and vegetables to your diet. Try to find fruit and vegetables that helps you covering your daily protein needs at the same time.