An impressive 117 products were entered for the competition – the highest number since the competition was first held 10 years ago! After 2 rounds of judging, 38 judges selected the 12 winners: 1 award winner and 2 nominees per category.
The purpose of round 1 is to shortlist entries based on the criteria of innovation, combined with marketability. Each product is judged by at least 3 buyers, and if it is innovative enough, it goes through to the final round of judging. Once there, the products are judged on taste, innovation, marketability, packaging, sustainability and marketing. And the sum of the results obtained determines the winner.

We won the golden tavola in the category food service. These small cakes are innovative desserts that should appeal to a wide audience. In addition to the 15 existing vegan mousses, these 4 plant-based pastries were created in late 2023 based on vegan mousse on top of vegan crumble. A new twist for the dessert range. By 2030, there should be a plant-based version of all dessert products.